The Business Appraisal

Profit and asset based components:

Profit based items:
- business profit
- a functioning business
- business size - gross sales
- intangible assets
  - skilled employees
  - a quality product or service
  - a broad customer base - customer list
  - new product development capabilities
  - a good reputation - business name
  - good financial management
Asset based items:
- inventory, equipment, receivables, contracts, patents, trademarks, real estate